WickedGud is an Indian direct-to-consumer (D2C) brand revolutionizing the ready-to-cook food market by offering healthier alternatives to traditional instant foods. Launched in 2021, the company specializes in pasta and noodles made from wholesome ingredients like chickpeas, lentils, oats, and brown rice, eliminating the use of maida (refined flour) and palm oil. Their products are designed to be high in protein and fiber, catering to health-conscious consumers seeking nutritious yet convenient meal options.